Opportunities and Challenges of the Magic Village of Todos Santos, BCS
DOI:
https://doi.org/10.32870/eera.vi39.940Keywords:
tourists, competitiveness, visitor profile, Magical VillagesAbstract
The Program of Magical Villages (Pueblos Mágicos), developed by the Secretariat of Tourism in collaboration with the state and local government, contributes to revalue a set of villages of the country. More than a rescue is recognition to those who live in these beautiful places of the Mexican geography and have been able to save for all the historical and cultural richness that enclose.
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