Opportunities and Challenges of the Magic Village of Todos Santos, BCS

Authors

  • Placido Roberto Cruz Universidad Autónoma de Baja California Sur
  • Judith Juárez Mancilla Universidad Autónoma de Baja California Sur

DOI:

https://doi.org/10.32870/eera.vi39.940

Keywords:

tourists, competitiveness, visitor profile, Magical Villages

Abstract

The Program of Magical Villages (Pueblos Mágicos), developed by the Secretariat of Tourism in collaboration with the state and local government, contributes to revalue a set of villages of the country. More than a rescue is recognition to those who live in these beautiful places of the Mexican geography and have been able to save for all the historical and cultural richness that enclose.

Author Biographies

Placido Roberto Cruz, Universidad Autónoma de Baja California Sur

Profesor-investigador del Departamento de Economía de la UABCS.

Judith Juárez Mancilla, Universidad Autónoma de Baja California Sur

Profesora-investigadora del Departamento de Economía de la UABCS.

Published

2017-07-01